The new TaylorMade R11 driver head is white, atypical for the most part but that is not what sets it apart. The R11 can be fine-tuned to the user by changing loft, face angle and flight path. This concept was probably too complicated for the masses, especially when attempting to explain it in a TV commercial. Instead, let's sing a song!
Here is TaylorMade missing the boat in an earlier TV commerical, Transported.
I'm not saying that the ad for the R11 isn't "cute" because it is but… I don't want a cute driver and I don't want a golf club that I picture comes as part of a kids set! I want one that sends my golf ball thirty yards longer so that I can't see where it landed but I know that it landed in the middle of the fairway.
From the time I was able to sit up and focus, Sesame Street was one of the programs regularly watched on the family's enormous antiquated TV tube/stereo combo. Imagine how I felt when I heard the old Sesame Street favorite being linked with the new TaylorMade R11 driver!
Perhaps I can show you how I felt right here. Does the TaylorMade R11 driver – Sesame Street connection work for me? I guess it could if Grover or Kermit the Frog were taking a swing!
One issue with FCT is that changing the loft automatically changes face angle (higher loft closes the face angle; lower loft opens the face angle). But what if you want to change the loft without affecting the face angle? Or change the face angle without affecting loft? That's what the new Adjustable Sole Plate is there for.
The combination of the three adjustability technologies gives the TaylorMade R11 driver owner up to 48 combinations of loft, face angle and draw/fade bias to play with. And, according to the company, those options can produce up to 100 yards difference in side-to-side trajectory depending on the golfer's chosen settings.
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